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Warning: To Aboriginal & Torres Straits Islander readers, the following article contains images and voices of people who have passed away. Also streaming via Spotify | Apple Podcast | Google Podcast | iHeartRadio | RSS On August 9th 2021, International Day of the World’s Indigenous^ Peoples themed ‘Leaving No OneContinue Reading

Thanks to my university buddy, Eva, I received a copy of Simon Sinek’s ‘Start with Why’ two Christmases ago and it remained in my bag for in-between destination reads. I’d like to highlight an idea from the book on how Pioneerism lost to Commercialism. Apple’s iPOD had led the way as a leaderContinue Reading

When corporations target ‘indie’ groups, are they tapping into the right focus group study? The year is 2009 and when you look around, you’ll see more and more brands calling for support of the ‘indie scene’, ‘indie is cool’, ‘indie indie indie’. What is this concept of ‘indie’? We preparedContinue Reading