CV - Jasmine Low . Email me: jasminelow@gmail.com

ABOUT Jasmine is a social entrepreneur, a marketing communication consultant who has worked on campaigns
for some of Malaysia’s leading corporations and advertising agencies. As the co-founder of Go International Group
and Nova Partners, Jasmine’s successful approach comes from first understanding her Clients’ target
audiences, and then applying the right tool to communicate with them.

CAPABILITIES She has mobilised teams to handle annual dinners for up to 1000pax, organised a
youth festival which attracted 1500 video gamers and indie bands, raised funds for breast cancer education,
shelter home for girls and Orangutan rehabilitation; planned intimate media junkets, launched consumer products,
crafted speeches, media releases and written feature articles for corporate newsletters and travel publications.

What to do in KL in a day? Contact Jasmine as she is commonly known as THE FIXER. The one to call when you have
visitors dropping by. Need ideas to market your project? Let her fix it for you.

Her latest feat? Contributing to the Malaysian e-sports community by partnering with DreamHack, the largest digital festival
in the world, which gathers over 12,000 people under one roof. The deal will bring a team of Malaysian youth to Sweden.

BACKGROUND She started her career as an advertising representative for publications and worked towards securing
the largest advertising contract for Reader’s Digest in Malaysia as a representative. She published the first cruise magazine
for the Asian region and sailed the Volga River in Russia, even the Yangtze in China for writing assignments.

VALUES Jasmine's raison d'etre is to build bridges to connect corporations and their publics, while
upholding the values adopted by Go International Group: Sharing of Insights, Integrity, Valour, Love.

“At Go, we breathe, live and act Corporate Responsibility by doing business with ethics. It's about
empowering the right kinds of people to do the right thing. We hire for values and attitude, we train
for latitude. It all starts from the handshake, the passing of the business card, the negotiation and
Client servicing, production with quality to prompt billing. We go the extra mile," says Jasmine.

Together with co-founder Nikki Yeo, the Go team works hard to deliver effective solutions for our Clients.

SOCIAL RESPONSIBILITY Jasmine is a social entrepreneur who plays a pivotal role in uncovering
independent musicians. Under her indie brand Doppelganger Open Mic, she has organised and
hosted some 100 community events showcasing the indie scene; singer songwriters, musicians,
writers, poets and filmmakers since 2002. Once a year, the annual Indie Youth Festival brings
together youth from all facets of society, linked together by digital technology.

"Sharing of insights, integrity, valour and love...for these are our pillars of strength"
Jasmine Low

Designation
Managing Director / Head - Marketing Communication

Nature of Business
Marketing Solutions Consultancy (Incorporating Special Events Management, New Media, Publishing, Public Relations)
Festival Management of the annual youth digital event - Independent Youth Festival // GO International Electronic Sports Cup // DreamHack Malaysia Qualifiers
(Electronic Sports World Cup 2008)

Job Description
Business Development, Key Account Management, Planning Marketing campaigns, New Media Project Management (Website & CD-Roms), Copywriting, Feature writing, Media Relations, Event Management, Master of Ceremonies, Stage Production.

Nature of Business
Public Relations Consultancy, a part of the DDB Worldwide Communications Inc

Job Description
Key Account Management, Planning PR campaigns, Writing, Media Relations, Media Launches, Event Management, Master of Ceremonies, Stage Production

Designation
Consultant
Director, Marketing Communication
Writer / Editor-in-Chief (Gocruiseasia.org web portal / Asian Cruise Passenger)

Nature of Business
Integrated Communication Consultancy, Public Relations Consultancy

MOBIUS MEDIA Div of Kumpulan Mobius Sdn Bhd
Sep 1997-Dec 2002

In 2000, she led the team to win the contract to archive all marketing collateral for Malaysian Industrial Development Authority (MIDA) into its current electronic CD-ROM format. Providing even the voice-over, the CD was reprinted and used for a duration of 5 years. She established the company's multimedia division - WebPRojx which exists until today (absorbed under Go International Group) - and worked on other multimedia projects for the Securities Commission, Unza Berhad, Kumpulan Emas Berhad, Proton GTi and RHB.

Designation
Associate Director - Media Division
Publisher / Features Editor – Asian Cruise Passenger

Job Description
Publisher of Asian Cruise Passenger, Advertising Sales Procurement, Business Development, Copywriting, Marketing and Planning Media Strategies for media owners & their publications (Magazines/TV).

Designation
Publisher’s Representative, South East Asia for Australian head office

Nature of Business
Publishers of Australia's Most Trusted Consumer Travel Magazine & Encounters

Job Description
Advertising Sales and Business Development for Travel Away Magazine

Nature of Business
Publisher of Destination Malaysia CD-Rom 1997 (tourism project endorsed by Malaysia Tourism Board), Publisher of The PRofessional (Journal of Public Relations Association of Australia), Publisher of The Source Book Australia (Directory for architects & developers)

Job Description
Advertising Sales Development (print), New Products & Concepts Specialist, Multimedia Projects Management, Editorial Coordination, General Management of new office in Malaysia

Nature of Business
Publisher of Convention & Incentive Marketing (CIM), Affordable Meetings, MICE Directory Australia

Job Description
Procuring advertising space for CIM, a monthly meetings, incentives, conventions and exhibitions (MICE) trade news magazine with a circulation of 16,000 within Asia Pacific. Produced Special Venues Segment in magazine for Newcastle Convention Bureau and Special Venues of Australia Association. Represented CIM at various travel trade shows in Australia & Asia.