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Author: gojasminelow@gmail.com

  • G’day Sydney!

    G’day Sydney!

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    gojasminelow@gmail.com

    G’day Sydney! This is the place where I spent my formative 20s in university. It’s great to be back and I look forward to contributing to the Sydney start-up community with all of my experiences as a business owner since the age of 27. Let’s connect! Tweet me: @gojasminelow.

  • Social entrepreneurship – the right way, anyway

    Social entrepreneurship – the right way, anyway

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    gojasminelow@gmail.com

    There seems to be a buzz word off the lips of every young Malaysian entrepreneur these days. A new buzz word that will make your company on the top of the list to attract ‘Gen Y’ employees. Social entrepreneurship.Cause-related marketing. Companies today are more socially conscious and it seems that…

  • Social Media Penance 100/100

    Social Media Penance 100/100

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    gojasminelow@gmail.com

    Case Study: A cute penance? ‘I promise I will not do it again’ x100 Early this year, a social media activist and host of online TV program ‘Fairly Current Show’ tweeted about a pregnant friend who was mistreated by her company, a renowned media company. In a flash, the HR/PR…

  • Corporations and the concept of “indie”

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    gojasminelow@gmail.com

    When corporations target ‘indie’ groups, are they tapping into the right focus group study? The year is 2009 and when you look around, you’ll see more and more brands calling for support of the ‘indie scene’, ‘indie is cool’, ‘indie indie indie’. What is this concept of ‘indie’? We prepared…